.png){kind=small}
Marketing & Admissions Reimagined: Personalisation, Technology & Engagement
55 min video
In international schools today, marketing and admissions teams are no longer just about filling places, they’re about building relationships and delivering a personalised experience for every prospective family.
With rising parent expectations, growing competition, and rapid advances in AI and digital tools, schools are rethinking how they attract, engage, and convert prospective families.
From smarter use of data to more human, story-driven communication, personalisation is becoming the new standard. In this roundtable discussion, held in partnership with UBIQ Education, we explore how technology is transforming marketing and admissions across the international sector – what’s working, what’s next, and how schools can balance automation with the human touch.